The traditional company LEIMERHistory
The brothers Josef and Carl Leimer took over the bakery and confectionery Jäger at the main square in Traunstein in 1919. At the same time, they built up a wholesale bakery and supplied the retail trade in Chiemgau and Rupertigau with fine baked goods.
Quality through freshness
The revolutionary idea of producing breadcrumbs not from old bread but from specially baked fresh white bread was the beginning of an unprecedented success story."
The company flourishes
Under the management of Karl Leimer, the company developed into a leading brand manufacturer.
With the start of radio advertising in the 1950s, the well-known slogan became engrained in consumers' minds.
Die Semmelbrösel von Leimer – bei dene Brösel, da bleim'mer!
The innovation of LEIMER PANAT was one of the first convenience products ever on the market!
Relocation to the current company premises in the industrial area.
A wide range of products
The product range was constantly expanded, e.g. with soup ingredients such as baked peas, marrow dumplings, pancakes and semolina dumplings.
It gets crunchy
As a novelty for the German market, LEIMER developed the "Bon appétit" croutons, roasted white bread cubes in various flavours.
LEIMER becomes organic
The market for organic food is developing. LEIMER now also offers selected products in organic quality.
LEIMER becomes gluten-free
LEIMER introduced a gluten-free breadcrumb for gluten-sensitive consumers.
The second generation change
With traditional values and state-of-the-art technology, LEIMER, under the leadership of Karlheinz Leimer, remains a reliable partner for retail, professional chefs, and the food processing industry. Every day, 300 tons of fresh white bread are processed into LEIMER products.
100 years LEIMER
A good reason to celebrate! With confidence, we look towards the future, holding on to what has proven successful while eagerly embracing new challenges and innovations.